Start-up Cherry’s Logistics ripe for growth with AI – and a human touch
The Loadstar · Sep 21, 2026
There are not many opportunities in life to start again with a completely blank sheet of paper – particularly when the people holding the pen have decades of experience behind them. But that is precisely what the founders of newly launched Cherry’s Logistics are attempting to do. The Hamburg-headquartered forwarder began operations this month (after a slight delay caused by “German bureaucracy”) founded by former Senator International executives Tim Kirschbaum and Sandra ...
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