Flexport’s 9/11 post: Rage bait becomes the business model
The Loadstar · Sep 11, 2026
Ryan Petersen doesn’t have a profitability problem. He has a discipline problem. On September 11, 2026, the twenty-fifth anniversary of the deadliest terrorist attack in American history, the Flexport founder and CEO posted a promotional clip on X for a flight simulator game. The caption, as captured by industry veteran Nick Coverdale, read: “Warning: Annoying fighter jets may try to shoot you down. To make them stop you can shoot them ...
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